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This collection of
links and tips are equally useful to site owners who are planning to hire a
designer or those doing it themselves. It is an excerpt from our 26-page
Marketing Guide. We believe new business owners should be aware of
all the steps (and related costs) required to
get a site up and running on the internet. And, we're giving you lots of free
tips.
Most of the links in this section connect to free resources and services.
In general, you will
need the following to start and maintain a profitable business site on the Web:
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A sellable, useful
product or service.
-
A relevant domain name
and someone to handle the registration.
-
A reliable host computer to
hold your files and "serve" them to people visiting our site.
-
A well-designed,
easy to navigate web site.
-
An inexpensive,
secure method of processing your on-line sales.
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Registration of your site with the top
search engines (free and paid).
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Maintenance of your site and update it as often as needed.
-
Re-registration of your site with the top ten search engines every four-six
weeks or after product updates/page changes.
-
Promotion of your site
across the net, generating traffic and sales.
-
Patience. It takes
an average of two-three years of consistent, persistent marketing effort to build
traffic and generate sales.
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